Customization of a package is considered a feather in a brand’s cap as it gives some extra points for the success of a brand. Custom packaging boxes are continuously becoming a trend of the day as they give a wide variety of packing designs to the manufacturers to earn a smart revenue and compete with others in the market.
Do brands maintain their offline and online custom packaging quality?
Since the world is continuously in a cycle of lockdowns and stay-at-home circumstances, the phenomena of shopping and interacting have shifted to online. Today you see that businesses have shifted to the online mode. All activities like education, office work, food, and shopping have been shifted to online mode. You just need to take out your laptop, go through the things, like them, and place the order in just one click. In a day or two, the things would be at your doorstep for use
Now the question is do the brands and companies able to maintain their packaging quality throughout their life in Spain?
The answer is quite simple. When your focus is your audience, this will be a motivation for you in the business. Whether some consumer has come to the offline store of the brand or is ordering on mobile. The same thing is to be given. But what’s happening nowadays is that there are some differences seen in the packaging of custom boxes in these two modes.
The box quality:
Some brands are ignorant about the fact to maintain their merit and not to bother about outside packaging of the things. They just focus on inside material and product. When you order something online, they would send you in so poor box quality, that you would be highly disappointed. It might be torn from one side or the printing on the box is destroyed and many other such things. Trust once broken can never be regained and that is a big failure for any brand.
Heavy delivery charges:
The online stores charge their consumers usually more than the required delivery charges for transferring things to your doorstep. This is a bad thing to do and decreases their customership. And the consumers think it would have been better to go to the physical store or maybe somewhere else.
Careless customization of the boxes:
Many brands whether they are food brands or clothing, shoe brands, or cosmetics make a big mistake in giving a deaf ear to the customization request of the consumers. For example, you have called a bakery and ordered some cupcakes and asked them to write a few wedding wishes on them; they wrote but the quality of the box was so low, that there was no partition in it to fit the cups and the cream was melting in the box, this all would be a disaster when it reaches you. So, vigilance is mandatory for this responsibility.
So, when it comes to a brand and a name, online and offline must not be an issue. Quality is what makes an ordinary name a brand.
Chloe Harmon
